May 3, 2021
Vernon Hills, IL – Automotive Keys Group, LLC (“AKG”), through its market leading companies, is excited to announce an innovative, first in the industry Locksmith Cooperative Marketing Program. The recent acquisitions of Locksmith Resource, Midwest Keyless and International Key Supply by AKG provides a unique opportunity for its locksmith partners to leverage overall purchasing volume across the AKG platform to optimize participation in this unique marketing program while still working closely with their preferred brands.
With a planned debut in the second half of 2021, the Locksmith Cooperative Marketing Program will deliver innovative marketing solutions targeted to assist AKG’s locksmith partners with effectively increasing their company awareness, expanding service offerings, and growing local presence in the respective communities served. To kick off the program, AKG is investing $100,000 to drive the market awareness of local locksmithing. To participate, any AKG locksmith partner spending at least $10,000 across all AKG companies between May 1 – July 31, 2021 has a chance to win 1 of 50 available marketing packages (a $2,000 value!).
“AKG’s goal is to provide our locksmith partners industry leading product availability, a first-class training facility, knowledgeable technical support and now a marketing program that gives back to our locksmith partners, program dollars to help increase brand awareness and grow sales in the local communities they serve”, said Joe Shilgalis, Vice President, Sales & Marketing at AKG.
Participation in the Locksmith Cooperative Marketing Program is free and at launch will initially provide social media promotion of a locksmith partner in the local communities they serve. Future program options will expand to offer local print, collateral or video advertising, product training and trade show support options. Program details will become available in the third quarter of this year. Interested locksmith partners should contact their respective AKG account manager for more information.
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